Skip to main content
PRINT EDITION

Advising 101 for the Growing Field of Social Media Influencers

Abstract: The Federal Trade Commission (FTC) protects consumers from unfair and deceptive business practices. In 2019, the FTC released the “Disclosures 101 for Social Media Influencers Guide” (herein referred to as the “2019 Influencer Guide”). The 2019 Influencer Guide outlines advertisers’ and endorsers’ specific responsibilities relating to the advertising and marketing of products on social media platforms. Despite the extensive information provided within the 2019 Influencer Guide, there is still great confusion regarding endorsement disclosure requirements, and many brands and influencers are not in compliance with FTC recommendations. This Comment provides guidance to brands and social media influencers on how to properly disclose brand endorsements in compliance with the FTC’s developing guidelines and avoid enforcement action.

Download the Full Article

Other Articles from WLR Print Edition

December 1, 2024 in PRINT EDITION

How Detrimental is Transunion v. Ramirez, Really? Understanding the Impact on Environmental Law

Abstract: In 2021, the United States Supreme Court issued a controversial opinion with the potential to constrict the standing doctrine. TransUnion v. Ramirez appeared to alter standing’s “concrete harm” requirement, which would…
Read More
December 1, 2024 in PRINT EDITION

Abdication of Power: Arizona v. Navajo Nation and Judicial Refusal to Enforce the Federal Trust Relationship

Abstract: Over 150 years ago, the federal government signed a treaty promising the Navajo people a permanent home within the bounds of their ancestral homeland. To this day, that promise…
Read More
December 1, 2024 in PRINT EDITION

Adverse Elements: How Requiring an Adverse Employment Action Element in ADA Failure-to-Accommodate Claims Hinders Disability Rights

Abstract: Individuals with disabilities are continuously marginalized by a world tailored to the able-bodied. One of the most visible areas where this marginalization manifests is employment. The Americans with Disabilities…
Read More